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Webinar Recording: Advanced Techniques for Energizing Your Brand Advocates
You’re already sold on the power of Brand Advocates. You’re identifying and energizing your Advocates now to recommend your brand and products. What’s next? How can you get the greatest possible bang from your advocacy buck? How can you fully harness the power of Advocates to build your brand and business? Watch the webinar below to learn [...]
0 Comments | Posted on 19 January 2012 | 5:40 pm
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How St. David’s HealthCare Energized Advocates to Share Their Stories
Word of Mouth recommendations are extremely influential when it comes to Healthcare. People turn to peers, patients, and others who have had similar experiences and procedures to seek information as a trustworthy source. In this video, Social Media Specialist, Reed Smith, discusses how St. David’s HealthCare is identifying patient Advocates and connecting with them to [...]
0 Comments | Posted on 18 January 2012 | 10:24 am
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Webroot Secures Sales by Leveraging Their Brand Advocates
Diane Beaudet, VP of Global Marketing Programs for Webroot, an online protection software company, discusses the power of Brand Advocates. Some highlights from Webroot’s Advocacy Program: Webroot has created a brand army of 11,000 Webroot Advocates (and growing.) Webroot Advocates have written about 6,000 reviews. Over 500 positive reviews have been published to third party [...]
0 Comments | Posted on 12 January 2012 | 12:55 pm
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Zuberance Founder/CEO to Speak at MENG Event in San Francisco Jan 19
Rob Fuggetta, founder & CEO of Zuberance, will be the guest speaker at the upcoming Northern California chapter meeting of the Marketing Executives Networking Group (MENG.) Date: Thurs, Jan 19, 2012 Time: 6:30pm Location: Parc 55 Wyndham Hotel, San Francisco REGISTER NOW Customer advocacy is the #1 priority for Chief Marketing Officers (CMOs) worldwide, according [...]
0 Comments | Posted on 11 January 2012 | 11:09 am
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Traditional Marketing is So 90′s. Modern Marketing is All About Recommendations
Hubspot recently published a killer infographic on “How Word of Mouth, Customer Reviews are Changing the Marketing World.” The infographic highlights the growing distrust of traditional advertising as consumers are turning to their friends, ratings, and reviews to gain insight on purchase decisions. Take a look at some of the key stats below. Outbound is [...]
0 Comments | Posted on 10 January 2012 | 1:25 pm