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Turning Your Fans and Followers into Brand Advocates
Many marketers today are focused on getting more fans and followers on Facebook and Twitter and increasing engagement on social channels via games, discounts, and promotions. But getting more fans and followers and increasing engagement don't necessarily translate to sales. The real social marketing value comes from finding your most enthusiastic fans and followers (AKA Brand Advocates) and energizing them to recommend your company to their social networks.
Download the whitepaper and learn how to:
- Identify your Brand Advocates amongst your fans and followers
- Turn likes into leads
- Reduce customer acquisition costs via your fans and followers
- Energize your fans to generate social recommendations