The Kodak [Social] Moment:

Live Webinar with Jeffrey Hayzlett, Kodak's CMO

Wednesday, February 24, 2010 10:00 AM PDT; 1 PM EDT

Jeffrey Hayzlett, CMO: Kodak

Jeffrey Hayzlett reveals how Kodak is successfully transforming itself into an innovative leader in digital imaging. He will share his perspectives on what it takes to succeed in the digital age, with a particular focus on how companies can utilize marketing - particularly social media - to build closer relationships with customers, build their brand and create innovative products, and deliver tangible return from their marketing investment.

Attendees will hear how Kodak is utilizing social media and other tools to transform itself; how to multiply the impact of marketing programs by utilizing other people's money, and how to structure and focus marketing organizations to generate maximum impact.

WHO:
Rob Fuggetta, Zuberance Founder and CEO
Jeffrey Hayzlett, Kodak's CMO

WHEN:
Wednesday, February 24, 2010
10:00 am - 11:00 am PST

Register now! Attendance is limited.

Invite your friends & colleagues to this webinar: