Marketers are used to thinking of customers as sources of revenue. Marketing is what you do to get them on board. But this fails to account for the most powerful force in marketing – customers persuading one another. Forrester Research estimates that every year, US consumers make 500 billion impressions on one another in social environments online (Peer Influence Analysis, April 2010). Tapping this potent source of persuasion must be a key element of any marketing plan. In this Webinar we explain how to tap the marketing power of your own customers, using techniques from the new book "Empowered: Unleash your Employees, Energize your Customers, Transform your Business."
What You Will Learn:
- How customers persuade one another in buying decisions
- Which groups of customers have the most influence?
- What kinds of Word of Mouth marketing programs are most successful?
- Real world case study from Club One on using Word of Mouth to drive sales
- How to Turn Your Customers Into a Powerful Marketing Channel
Meet our guests:
Josh Bernoff, senior vice president, idea development at Forrester Research. Josh is responsible for identifying, developing, and promoting some of the company's most influential and forward-looking ideas.
Josh is the coauthor of the BusinessWeek best-selling book Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Review Press, 2008), a comprehensive analysis of corporate strategy for dealing with social technologies. Josh's newest book Empowered: Unleash your Employees, Energize your Customers, Transform your Business (Harvard Business Review Press, 2010), written with fellow Forrester analyst Ted Schadler, tells how to manage your company in the age of empowered customers and employees.
Kari Bedgood joined Club One in 2005 and oversees the marketing and public relations functions for the nationally recognized health club company based in San Francisco. She leads an innovative, results-driven team responsible for leadgenerating marketing campaigns, brand management and strategic communications that support the company's sales and growth objectives. Prior to Club One, Kari worked for Ketchum Public Relation's Brand Marketing and Consumer Food account management teams serving clients such as 24 Hour Fitness, Kikkoman and Clorox.
We will be giving away 20 copies of Josh Bernoff's new coauthored book, "Empowered: Unleash your Employees, Energize your Customers, Transform your Business" to webinar attendees. Sign up today!
Share this:
