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Brand Advocate Solutions Checklist

Key questions to ask yourself about:

  • Brand Advocate solutions
  • Potential Advocacy partners
  • Do it yourself approaches to Advocacy

How to Super-Charge Content Marketing via Brand Advocates

Key Takeaways

  • Find your Brand Advocates
  • Turn Advocates into content creating machines to support marketing initiatives
  • Leverage the authentic and compelling content your Advocates create
  • Track advocacy results and optimize

The Business Case For Advocacy

Key Takeaways

  • Will a brand advocacy program help us make money? And/or…
  • Will a brand advocacy program help us save money?
  • How does the business case for this program compare to other programs?

Three Surprising Findings about Brand Advocates

New Report from Zuberance

In the social media era, power has shifted from advertising's Mad Men to millions of trusted Brand Advocates. Their recommendations drive trillions of dollars of purchase decisions for everything from cars to computers, fish tacos to fitness memberships, software to smart phones. A new study sponsored by Zuberance has revealed three surprising findings about Brand Advocates. Download the report to learn more.

Word of Mouth Marketing for Restaurants

Key Takeaways

  • How to increase customer visits and drive sales
  • How to boost online ratings and reviews on Yelp
  • Ways to combat negative Word of Mouth
  • Real world case study featuring Rubio's Fresh Mexican Grill

The Top 5 Reasons Why Brands Need to Focus on Earned Media

Key Takeaways

  • Why Earned Media is the most trusted and credible form of content for a brand
  • How social media has amplified the sheer quantity and reach of Earned Media
  • Why 25 to 40% of all traffic and lead generation comes from Earned Media
  • Why Earned Media lasts
  • How to measure Earned Media

Turning Fans and Followers into Brand Advocates

Key Takeaways

  • Identify your Brand Advocates amongst your fans and followers
  • Turn likes into leads
  • Reduce customer acquisition costs via your fans and followers
  • Energize your fans to generate social recommendations

Turn Your Customers into a Powerful Marketing Force

This report covers Word of Mouth Marketing success stories in various industries including:

  • Travel and Hospitality
  • Software
  • Health and Fitness
  • Consumer Electronics
  • Restaurants and Casual Dining

Download this case study to learn how:

  • Chili's energized their Advocates to share over 320,000 offers with their social networks.
  • Club One Fitness yielded a 9X ROI through their Advocates' recommendations.
  • A leading consumer electronics company increased their star ratings on Amazon from 2.5 to 4.1.

The ROI of Energizing Brand Advocates

Key Takeaways

  • Why energizing Brand Advocates delivers at least 10X ROI
  • How a consumer electronics company is getting 10X ROI by energizing its Advocates
  • How to identify Brand Advocates
  • The media and sales value of energizing Advocates
  • Additional benefits of energizing Advocates

What's a Brand Advocate Worth?

Key Takeaways

  • Why Brand Advocates are worth 5x more than average customers
  • The value of Brand Advocates from three different product categories
  • How to calculate the value of your company's Advocates using the Zuberance Brand Advocate Value Calculator

Top 5 Myths of B2B Word of Mouth

Key Takeaways

  • What role does social media play in influencing business purchase decisions?
  • Is B2B Word of Mouth measurable?
  • How do B2B and B2C Word of Mouth compare?

Turning Social Media into Sales

Key Takeaways

  • What role does social media play in influencing purchase decisions?
  • How do you generate qualified leads via Brand Advocates?
  • Howdo B2B and B2C Word of Mouth compare?

How Hotels Can Turn Word of Mouth & Social Media into Sales

Key Takeaways

  • How to identify Brand Advocates
  • Brand advocacy best practices and keys to success
  • Key attributes of Brand Advocates and what they will do for your brand
  • Real world case studies on how leading hotel chains are leveraging their Advocates to drive sales
  • The value of Brand Advocates

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