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Brand Advocates on Facebook
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How Box, AVG, and Parallels are Leveraging Customer Advocates to Drive Sales

Word of Mouth is the "world's most powerful sales tool," according to Nielsen. Today, thanks to social media like blogs, social networks, Twitter and more, WOM is more influential than ever. Forward-thinking marketers are boosting positive Word of Mouth by finding and activating their enthusiastic customers (AKA "Brand Advocates.") But how do marketers harness the power of social media and Word of Mouth in B2B environments?

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Leveraging Customer Advocates to Drive Sales
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Brand Advocates on Facebook: What You Need to Know about Timeline, EdgeRank, and Leveraging Your Superfans

With 845 million active users and 2.7 billion "likes" everyday, Facebook's marketing potential has brands foaming at the mouth. However, due to the constant evolution of Facebook updates plus EdgeRank filtering your content, the road to Facebook marketing success is quite a bumpy one. Instead of focusing on simply racking up "likes," let your Superfans (AKA Brand Advocates) drive your Facebook strategy. Brand Advocates are truly a different breed; beyond "liking" your brand, they'll proactively recommend your products to their friends, share your content, and help you build your brand army.

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Balancing Paid vs. Earned Media

A Marketing Imperative: Balancing Paid vs. Earned Media

We live in the age of the informed, connected and social consumer. Marketers who fail to drive and leverage earned media may be risking the opportunity to increase brand awareness and reputation. Some new media evangelists will tell you, however, that social media will replace traditional advertising entirely. But the truth is – success for today’s marketers is learning how to leverage both.

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How to Turn Loyal Customers into Salespeople

How to Turn Loyal Customers into Salespeople

The value of energizing Brand Advocates goes beyond loyalty. Brand Advocates are highly satisfied customers that pro-actively recommend your properties to their social networks online and offline. Mobilizing Brand Advocates turns your best customers into a cost-effective marketing force, driving sales and positive Word of Mouth.

Featured Panel:

  • Robin Korman, SVP, Global Loyalty and Strategic Partnership, Wyndham Hotel Group
  • John Moser, Chief Marketing & Brand Officer, Denihan Hospitality Group
  • Rob Fuggetta, Founder/CEO, Zuberance
How to Make Social Media Work in B2B

How to Make Social Media Work in B2B

Many B2B marketers are already using social media as part of their marketing mix. But most B2B marketers are still wondering how to fully leverage the power of social media to achieve their marketing objectives.

In this free, interactive webinar, you'll learn from social media experts and B2B marketing leaders how to get the biggest bang from your social media buck in 2011 and beyond.

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Turning Facebook Fans into Brand Advocates

Turning Facebook Fans into Brand Advocates

In this informative webinar, you'll learn how to turn Facebook Fans and other engaged consumers on Twitter and elsewhere into raging Brand Advocates who will spread positive Word of Mouth and drive qualified leads and sales.

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Energizing Brand Advocates in Travel & Hospitality

3 Case Studies in 30 Minutes: How Three Travel and Hospitality Companies are Increasing Sales and Ratings by Leveraging Their Brand Advocates

Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In fact, many travel and hospitality companies get more than half their business from Word of Mouth. In today's social-media-connected world, the voice of your customers on blogs, social networks, and third party review sites such as Yelp and TripAdvisor is more influential than ever. But how do travel and hospitality marketers harness the power of social media and Word of Mouth to drive sales and positive reviews?"

Featured Case Studies:

  • Rubio's
  • Tryp by Wyndham
  • Qatar Airlines

Featured Speaker:

Energizing Brand Advocates in Software

5 Case Studies in 30 Minutes: How Five Software Companies are Increasing Sales and Positive Word of Mouth by Mobilizing Their Brand Advocates

Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In fact, many software companies get more than half their business from Word of Mouth. In today's social-media-connected world, the voice of your customers on blogs, social networks, and third party review sites such as Amazon is more influential than ever. But how do software marketers harness the power of social media and Word of Mouth to drive sales and positive reviews?

Featured Case Studies:

  • Intuit
  • Microsoft
  • Webroot
  • NetApp
  • Symnatec

Featured Speaker:

Energizing Brand Advocates in Health & Fitness

3 Case Studies in 30 Minutes: How Three Health & Fitness Companies are Increasing Sales and Positive Word of Mouth by Leveraging Their Brand Advocates

Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In fact, most health and fitness companies get more than half their business from Word of Mouth referrals. In today's social-media-connected world, the voice of your members on blogs, social networks, and third party review sites such as Yelp is more influential than ever. But how do health and fitness marketers harness the power of social media and Word of Mouth to drive sales and positive reviews?

Featured Case Studies:

  • 24 Hour Fitness
  • Club One
  • Anytime Fitness

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Turning Fans and Followers into Brand Advocates

Turning Fans and Followers into Brand Advocates

Many marketers today are focused on building their social following on Facebook, Twitter, and other channels. However, clicking a ubiquitous "Like" or "Follow" button is the lowest common denominator when it comes to showing brand affinity. To gain true social marketing value, companies should identify their most enthusiastic fans and followers (AKA Brand Advocates) and energize them to share recommendations to their social networks.

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Secrets of B2B Social Media and Word of Mouth Marketing

Secrets of B2B Social Media and Word of Mouth Marketing

As a B2B marketer, are you harnessing the power of social media and Word of Mouth to drive leads and sales? Watch this recorded webinar to learn about real-world case studies from leading B2B companies like Intuit, Adobe, Microsoft, CDW and more!

Featured Speaker:

  • Laura Messerchmitt, VP of Marketing, Outright
  • Rob Fuggetta, Founder/CEO, Zuberance
The Marketing Power of Customers

The Marketing Power of Customers

Marketers are used to thinking of customers as sources of revenue. However, many of these customers willingly recommend brands to friends and colleagues, serving as a virtual salesforce. Tapping this potent source of persuasion must be a key element of any marketing plan. In this webinar we explain how to tap the marketing power of your own customers, using techniques from the new book "Empowered: Unleash your Employees, Energize your Customers, Transform your Business."

Featured Panel:

  • Josh Bernoff, Senior Vice President, Idea Development, Forrester Research Inc
  • Kari Bedgood, Director of Marketing & PR, Club One Fitness
Your Brand Advocates – How to Find Them and What They Are Worth

Your Brand Advocates – How to Find Them and What They Are Worth

Learn how to measure the value of your Brand Advocates on Facebook, Twitter and other Social Media channels. Our panel of experts from Ogilvy, Samsung, and Zuberance explain how to supercharge standard marketing campaigns by finding and energizing Brand Advocates.

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How to Avoid Becoming Social Media Roadkill

How to Avoid Becoming Social Media Roadkill

Negative Word of Mouth can kill your company's hard-earned reputation and revenues. In this Zuberance webinar we show you how to avoid becoming Social Media Roadkill by leveraging your Brand Advocates.

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How to Turn Social Media into Sales Now

How to Turn Social Media into Sales Now

Ted Rubin and Rob Fuggetta discuss how social media and particularly Brand Advocates are changing the marketing landscape. There are some great tips by Ted an Rob on how to move beyond monitoring and how to start driving sales with social media. By the end of the webinar you will learn how to measure social media ROI just like any other online marketing program.

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Five Ways to Turn Social Media into Sales Now

Five Ways to Turn Social Media into Sales Now

Marketers are leveraging Social Media to listen to and engage consumers and business decision makers. But marketers have an opportunity to go beyond listening and engagement to leverage Social Media to drive sales by energizing their Advocates. Social Media creates new marketing opportunities to generate leads and sales from online communities, a LinkedIn group, Facebook fans, Twitter followers, blogs and more. The Zuberance webinar will feature real-world case studies and practical advice on how to use Social Media to generate revenue.

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How to Use Social Media and Search Marketing to Increase Sales and Engagement

How to Use Social Media and Search Marketing to Increase Sales and Engagement

Watch this webinar to learn 10 tips on how to improve your search engine marketing, best practices of social media marketing, and how to energize your Brand Advocates, all to increase sales and engagement.

Featured Panel:

  • David Rodnitzky, Founder, PPC Associates
  • Dave Peck, Social Media Strategist, LSF Interactive
  • Rob Fuggetta, Founder/CEO, Zuberance
The Secrets of B2B Word of Mouth Marketing

The Secrets of B2B Word of Mouth Marketing

Zuberance's Rob Fuggetta and Avaya's Paul Dunay present a webinar that covers social marketing strategies to leverage for energizing Word of Mouth and Brand Advocates.

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B2B Word of Mouth – Driving Sales Now via WOM

B2B Word of Mouth – Driving Sales Now via WOM

Many B2B marketers are already using social media as part of their marketing mix. But most B2B marketers are still wondering how to fully leverage the power of social media to achieve their marketing objectives. Learn from Zuberance Founder/CEO, Rob Fuggetta, how to get the biggest bang from your social media buck in 2011 and beyond.

Featuring:

The Groundswell Power of Word of Mouth

The Groundswell Power of Word of Mouth

Author of The Groundswell, Josh Bernoff, and Founder/CEO of Zuberance, Rob Fuggetta discuss the implications of the Groundswell on business today and why companies should be leveraging social media and energizing Word of Mouth.

Featured Panel:

  • Josh Bernoff, Senior Vice President, Idea Development, Forrester Research, co-author of Groundswell
  • Rob Fuggetta, Founder/CEO, Zuberance
Yes You Can! Using Obama-Style Social Media to Drive Sales Now

Yes You Can! Using Obama-Style Social Media to Drive Sales Now

Zuberance Founder/CEO, Rob Fuggetta, discuss the Word of Mouth marketing strategies President Obama used for a successful campaign and how business can utilize these same tactics to drive sales and leads.

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Harnessing the Power of Word of Mouth and Social Media

Harnessing the Power of Word of Mouth and Social Media

This webinar covers the ways in which people use social tools and how companies can leverage Word of Mouth. Symantec's Diane Beaudet also presents a case study on how Symantec successfully identified and energized Brand Advocates to create reviews and drive sales.

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