The Marketing Power of Brand Advocates
Video by Zuberance highlighting the power of Brand Advocates (people who pro-actively recommend brands without being paid to do so).
Blurb: How Blurb Cut Customer Acquisition Costs in Half
Eileen Gittins, Founder & CEO of Blurb, a print-on-demand publishing service, discusses the tremendous impact that working with Zuberance has had on Blurb’s marketing efforts.
Club One: We’re Getting a 9X ROI by Energizing Brand Advocates
Kari Bedgood, Director of Marketing and PR for the health club chain Club One Fitness, leveraged Zuberance to allow Advocates to easily share offers with their friends and families resulting in a 9X ROI.
How the Grateful Dead Enabled Fans to Spread Advocacy
David Meerman Scott, author of “Marketing Lessons of the Grateful Dead,” discusses how the Grateful Dead empowered their fans to spread the word before the Internet was popularized.
How Do You Convert a Passive Fan of Your Brand into an Advocate?
Abbey Klaassen, Digital Editor for AdAge, retells a story of how she converted from a passive fan of Chipotle to a Brand Advocate at Zuberance’s New York Brand Advocacy Series.
How JetBlue Built Long-Lasting Relationships on Its 10th Birthday
Morgan Johnston, Corporate Communication Manager for JetBlue, describes how the airline celebrated their birthday and gave away 1000 tickets to their social media-engaged fan base at Zuberance’s New York Brand Advocacy Series.
The Adventures of Brand Advocate Man!
It’s a bird… it’s a plane… no, it’s BRAND ADVOCATE MAN! Watch the story of how Brand Advocate Man helped a struggling marketer energize her Advocates and drive positive Word of Mouth and sales.
What Brands Do You Recommend and Why?
We all are Advocates of certain brands and products. And because we feel so passionately about these brands and products, we continue to recommend them to our friends. SXSW attendees answer, "What brands do you advocate, and why?"
How Do You Cope With or Even Convert Detractors?
Travis Murdock of Edelman and Mark Silva of Real Branding share some interesting PR and creative tactics to dealing with your brand detractors.
How Do You Energize Word of Mouth?
Attendees of Zuberance’s San Francisco Brand Advocacy Series share their thoughts on how to energize Word of Mouth.
Intuit: Social Recommendations Are Game-Changing for Us
Laura Messerschmitt, Senior Marketing Manager at Intuit, discusses how Intuit is leveraging Zuberance's Social Recommendations Service to systematically energize Intuit Advocates at scale.
