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Advocate Marketing Video Tutorials
Learn about Advocate marketing from Rob Fuggetta, the world’s leading Brand Advocate expert. Watch all eight videos and get your "Advocate Marketing Black Belt!"

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1. "What’s a Brand Advocate, Anyway?"
1. "What’s a Brand Advocate, Anyway?"

"What’s a Brand Advocate, Anyway?" (1:29)

What makes Advocates tick? Why do they “love on” and recommend brands? Rob Fuggetta tells all!

2. "What is Advocate Marketing?"
2. "What is Advocate Marketing?"

"What is Advocate Marketing?" (1:52)

Advocate Marketing is hot. So what’s Advocate marketing all about?

3. "Three Key Benefits of Advocate Marketing"
3. "Three Key Benefits of Advocate Marketing"

"Three Key Benefits of Advocate Marketing" (1:52)

Advocate Marketing can benefit your brand and company in numerous ways. Find out what the three key benefits are in this video.

4. "Three Key Lessons in Brand Advocates"
4. "Three Key Lessons in Brand Advocates"

"Three Key Lessons in Brand Advocates" (1:24)

Rob Fuggetta’s book Brand Advocates contains powerful insights about Advocates. Here are three key lessons.

5. "Turning Advocates into a Content Marketing Engine"
5. "Turning Advocates into a Content Marketing Engine"

"Turning Advocates into a Content
Marketing Engine" (1:42)

Your Advocates are a powerful and under-leveraged content marketing engine. Here’s how to get premium content from Advocates.

6. "How to Reward Brand Advocates"
6. "How to Reward Brand Advocates"

"How to Reward Brand Advocates" (1:57)

Should you pay or provide incentives to Advocates in exchange for recommendations? Find out in this video.

7. "Advocates vs. Influencers"
7. "Advocates vs. Influencers"

"Advocates vs. Influencers" (2:11)

Are Advocates and Influencers (bloggers and others with large audiences) the same or different? Check this video out.

8. "B2B Advocate Marketing"
8. "B2B Advocate Marketing"

"B2B Advocate Marketing" (1:21)

Does Advocate marketing work for B2B companies? Here is the answer.