How to Turn Word of Mouth & Social Media into Sales
The Brand Advocacy Series features leading brands, marketers, and others who are driving the next phase of the social media revolution by turning WOM & social media into measurable business results.
Featured Panelists:
- Lauren McCadney, Senior Segment Marketing Manager, CDW
- Stephen Strong, Global Director of Interactive, Alberto Culver
- Umang Shah, Social Strategist, Microsoft
- Morgan Johnston, Corporate Communication Manager, JetBlue
The Next Step in Social: Beyond Listening & Engagement
Zuberance and the Silicon Valley American Marketing Association (SVAMA) hosted a panel discussion at the Adobe headquarters in San Jose, CA on energizing Brand Advocates and measuring social media ROI.
Featured Panel:
- Moderator – Chris Arens, Partner, Catalyst S+F
- Susan Etlinger, Consultant, Altimeter Group
- Laura Messerschmitt, Senior Marketing Manager, Intuit
- Rob Fuggetta, Founder/CEO, Zuberance
- Maria Poveromo, Director of Social Media, Adobe Systems
A Marketing Imperative: Balancing Paid vs Earned Media
Companies who fail to drive and leverage earned media may be risking the opportunity to increase brand awareness and reputation. Social media experts share best practices on how to incorporate paid and earned media in your marketing mix.
Featured Panel:
- Sean Corcoran, Senior Analyst, Forrester Research Inc
- David Armano, Senior VP, Edelman Digital
- Rob Fuggetta, Founder/CEO, Zuberance
Podcasts
Debate: Incentivizing Word of Mouth, or Not – Featuring Joe Jaffe and Rob Fuggetta
A live debate on whether or not marketers need to incentivize Word of Mouth to yield results.
Listen now
A Marketing Imperative: Balancing Paid vs Earned Media
Co-hosted with Forrester Reasearch Inc’s Sean Corcoran and Edelman Digital’s David Armano.
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How to Make Social Media Work in B2B
Featuring Paul Dunay (Avaya), Lauren McCadney (CDW), and Rob Fuggetta (Zuberance).
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TEDx Constitution Drive 2010: Trust
Watch now
The theme for TEDx Constitution Drive 2010 was “Trust.”
Zuberance Founder/CEO, Rob Fuggetta, spoke on "Consumer Trust in the Social Media Age."
Zuberance Founder/CEO discusses brand advocacy on NBC's Live Digital
Watch now
Founder/CEO, Rob Fuggetta, was recently interviewed on Live Digital, a weekly half-hour television show about living and working in a digital world, hosted by Shelly Palmer on NBC Universal. (To jump directly to Rob's segment, fast forward to 17:35.)
