Intuit: Social Recommendations are Game-Changing For Us
Laura Messerschmitt, Senior Marketing Manager at Intuit, discusses how Intuit is leveraging Zuberance’s Social Recommendations Service to systematically energize Intuit Advocates at scale.
This report covers Word of Mouth Marketing success stories in various industries including:
- Travel and Hospitality
- Software
- Health and Fitness
- Consumer Electronics
- Restaurants and Casual Dining
Download this case study to learn how:
- Chili's energized their Advocates to share over 320,000 offers with their social networks.
- Club One Fitness yielded a 9X ROI through their Advocates' recommendations.
- A leading consumer electronics company increased their star ratings on Amazon from 2.5 to 4.1.
Blurb: How Blurb Cut Customer Acquisition Costs in Half
Eileen Gittins, Founder & CEO of Blurb, a print-on-demand publishing service, discusses the tremendous impact that working with Zuberance has had on Blurb’s marketing efforts.
Chili's Peppers in Brand Advocacy
Download this case study and learn how Chili's:
- Identified its Advocates through multiple channels
- Mobilized Advocates to create reviews and publish them to Yelp
- Energized Advocates to share offers with their social networks
- Generated millions of influence impressions via the Advocate channel
Club One Gets 9X ROI by Energizing Brand Advocates
Download and learn how Club One:
- Identified their best customers, creating an army of Club One Advocates
- Energized their Advocates to share offers to their social networks
- Generated a 9X ROA (Return on Advocacy)
Use Your Advocates’ Reviews for Marketing Copy
Lauren McCadney Sr. Segment Marketing Manager for CDW leverages Advocate reviews in various marketing materials and customer touchpoints. You can hire the best copywriter, but they'll never beat an Advocate when it comes to authenticity.
Consumer Electronics Company Gets 5% Conversions by Energizing Brand Advocates
Download this case study and learn how to:
- Identify Brand Advocates by name and email address
- Mobilize Advocates to spread positive WOM and drive sales
- Track results from WOM/Advocate marketing in real-time
Microsoft Knows That Their Customers Sell Their Product Better Than They Do
Umang Shah, Social Strategist for Microsoft, explains how Microsoft has shifted their social strategy to a more narrow focus: identifying Advocates among their customers and partners for increased engagement and sales.
Club One: We’re Getting a 9X ROI by Energizing Brand Advocates
UKari Bedgood, Director of Marketing and PR for the health club chain Club One Fitness, leveraged Zuberance to allow Advocates to easily share offers with their friends and families resulting in a 9X ROI.
HomeAway: Harnessing the Energy of Our Customers
Jason Mathias, Director of Strategic Marketing for HomeAway, a vacation rental marketplace, explains how they were able to empower their Advocates to answer questions of prospects who had emotional barriers to putting their property up as a vacation rental.
