Resources
Access any of the resources below to get the latest on Brand Advocacy, Word of Mouth, and Social Recommendations.
Top 5 Reasons Why Brands Should Focus on Earned Media
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- Turning Fans and Followers into Brand Advocates
Download now - The ROI of Energizing Brand Advocates
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Chili's Peppers in Brand Advocacy
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- Consumer Electronics Company Gets 5% Conversions by Energizing Brand Advocates
Download now - Club One Gets 9X ROI By Energizing Brand Advocates
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- 92% of consumers trust Word of Mouth; only 24% trust online ads(Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, Nielsen.)
- Advocates tell twice as many people about their purchases as non-Advocates ("Engaging Advocates Through Search and Social Media," Comscore, Yahoo!, Dec. 2006)
- 76% of Americans talk about brands in a typical day. An average of 10 brands are mentioned every day and 70% of brand mentions include a recommendation (MediaVest Keller Fay Group Study, 2008)
Brand Advocacy Series: How to Turn Word of Mouth & Social Media into Sales
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- SVAMA & Zuberance Present: The Next Step in Social: Beyond Listening & Engagement
Learn more - Podcast Debate: Incentivizing Word of Mouth or Not featuring Joe Jaffe & Rob Fuggetta
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