Access any of the resources below to get the latest on Brand Advocacy, Word of Mouth, and Social Recommendations.
- 92% of consumers trust Word of Mouth; only 24% trust online ads(Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, Nielsen.)
- Advocates tell twice as many people about their purchases as non-Advocates ("Engaging Advocates Through Search and Social Media," Comscore, Yahoo!, Dec. 2006)
- 76% of Americans talk about brands in a typical day. An average of 10 brands are mentioned every day and 70% of brand mentions include a recommendation (MediaVest Keller Fay Group Study, 2008)