Zuberance FAQ (Frequently Asked Questions)
  1. 1
    Who is Zuberance and what does Zuberance do?

    Zuberance is the leading Advocate marketing company. We manage and power ongoing Advocate marketing programs for leading consumer and business brands plus growing SMBs.

  2. 2
    How does Zuberance engage with customers?

    Zuberance engages with customers using a three-phase process:

    Most customers commit to a 12-month Advocate marketing program. The program fee is based on program scope and scale plus other factors.

  3. 3
    What is the Zuberance Advocate Marketing solution?

    The Zuberance Advocate Marketing solution is a complete, full-service solution consisting of Advocate Marketing professional services and experience plus the Zuberance Advocate Marketing Platform, which we operate on behalf of our customers.

  4. 4
    What professional services does Zuberance provide?

    Zuberance provides comprehensive professional services including Advocate marketing strategy; program and campaign management; platform configuration; creative services; and technical services. Each Zuberance customer gets a dedicated Zuberance customer success manager who manages Advocate marketing programs and campaigns on behalf of our customers, saving our customers time and money.

  5. 5
    What is the Zuberance Advocate Marketing Platform?

    The Zuberance Advocate Marketing Platform is not a tool, reviews app, or sharing widget. The Platform is a complete, powerful, and flexible Advocate Marketing Platform consisting of: an integrated suite of hosted Advocate marketing applications; Advocate publishing capabilities; and Advocate management and tracking. The Platform systematically identifies Advocates; energizes them to serve as a marketing force for brands; plus tracks and optimizes results of Advocate marketing programs and campaigns.

  6. 6
    What makes Zuberance unique?

    Zuberance is the pioneer/leader in authentic Advocate marketing. We have more Advocate marketing experience and expertise than any other company. Rob Fuggetta, founder/CEO, is the world’s leading Advocate marketing expert and author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” (Wiley, 2012)

  7. 7
    How does Zuberance measure Advocate marketing results and ROI?

    Zuberance provides the industry’s most comprehensive Advocate marketing analytics. These analytics track key metrics like # of Advocates identified; estimated Advocate reach; Advocate activities including # of Advocate reviews, stories, answers, offers shared; # of in-bound clicks generated via Advocates; # and ratio of responses to Advocate recommendations, and more.