1Who is Zuberance and what does Zuberance do?
Zuberance is the leading Advocate marketing company. We manage and power ongoing Advocate marketing programs for leading consumer and business brands plus growing SMBs.
2What is the Zuberance Advocate Marketing solution?
The Zuberance Advocate Marketing solution is a complete, full-service solution consisting of the Zuberance Advocate Marketing Platform, which we operate on behalf of our customers, plus Advocate marketing professional services and expertise. Zuberance is not a tool, reviews app, or sharing widget.
3What does the Zuberance Advocate Marketing Platform include?
The Zuberance Advocate Marketing Platform is a powerful, scalable platform. The Platform consists of an integrated suite of hosted Advocate marketing apps; an intelligent Advocate publishing platform; and powerful Advocate tracking and analytics.
4What does the Zuberance Advocate Marketing Platform enable marketers to do?
The Zuberance Advocate Marketing Platform enables marketers to systematically identify Advocates; energize them to create and share/publish reviews, stories, answers, offers and more; plus track and optimize results of Advocate marketing programs in real-time.
5What professional services does Zuberance provide?
Zuberance provides comprehensive professional services including program strategy and planning; program and campaign management; platform configuration; creative services; and technical services. Each Zuberance customer gets a dedicated Zuberance customer success manager. On average, our customers spend about 2-4 hours per week on Advocate marketing programs post-launch.
6What makes Zuberance unique?
Zuberance is the pioneer/leader in authentic Advocate marketing. We have more Advocate marketing experience than any other company. Rob Fuggetta, our founder/CEO, is the world’s leading Advocate marketing expert and author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” (Wiley, 2012) Zuberance provides the most complete Advocate marketing solution.
7How does Zuberance measure Advocate marketing results and ROI?
Zuberance provides the industry’s most comprehensive Advocate marketing analytics. These analytics track key metrics like # of Advocates identified; estimated Advocate reach; Advocate activities including # of Advocate reviews, stories, answers, offers shared; # of in-bound clicks generated via Advocates; # and ratio of responses to Advocate recommendations, and more.
8How does Zuberance charge its customers?
Zuberance charges customers on an Advocate marketing program basis. Program fees vary, depending on program scope, # brands, # Advocates, level of professional services, and other factors. Pricing for Zuberance Advocate marketing programs are similar to PR agency fees.