-
June 21, 2010
Free Webinar Discusses How to Avoid Becoming Social Media Roadkill
How to avoid becoming social media roadkill will be the subject at a free interactive webinar at 11 AM PDT/2 PM EDT on Wednesday, June 23, 2010. The webinar is hosted by Zuberance, the leading social marketing platform company delivering sales now.
-
May 21, 2010
David Spark, Popular Social Media Blogger, to Speak at Zuberance Webinar on Wednesday, May 26
David Spark, a popular social media blogger, will be the guest speaker at a free Zuberance webinar on Wednesday, May 26, 2010 at 11 AM PDT/2 PM EDT. The webinar will focus on how companies can leverage the power of social media to get measurable business results.
-
May 17, 2010
Social Media Driving Leads & Sales, New Report Shows
Can companies generate leads and sales from social media? That's the number one question on the minds of marketers and their agency partners in the Social Media Age. A new report from Zuberance shows that companies are making their cash registers ring now by harnessing the power of social media and Brand Advocates.
-
February 9, 2010
Mr. Hayzlett will reveals how Kodak is successfully transforming itself into an innovative leader in digital imaging. He will share his perspectives on what it takes to succeed in the digital age, with a particular focus on how companies can utilize marketing - particularly social media - to build closer relationships with customers, build their brand and create innovative products, and deliver tangible return from their marketing investment.
-
January 14, 2010
Millions of consumers and businesses have integrated social media into their daily routines. Fuggetta and panelists at the SVAMA event will discuss how social media will change in 2010, what's working in social media (and what isn't); and where the latest social media trends are headed.
-
December 22, 2009
Zuberance, the leading Word of Mouth and social media company driving sales now, has been nominated for a prestigious 2010 SPIFFY award from the Telecom Council of Silicon Valley's Service Provider Forum. The Telecom Council of Silicon Valley's Service Provider Forum includes 20 global service providers such as AT&T, British Telecom, DoCoMo, France Telecom/Orange, Swisscom, Verizon, and many other fixed and wireless carriers from Europe, Asia, and North and South America. SPIFFY nominees were selected from among 100 start-up companies who presented in Telecom Council meetings in 2009.
-
December 15, 2009
Zuberance Getting Strong Traction by Enabling Companies to Turn Happy Customers into Virtual Salesforces, Leveraging Word of Mouth & Social Media. In March 2008, veteran marketer Rob Fuggetta made a bold move: he sold his home in San Carlos, CA to raise money for a new company he was starting. The new company, which Fuggetta named Zuberance, is aiming to do what Google and others have been unable to achieve so far: harness the Groundswell of consumer Word of Mouth and social media into sales for brands. This is considered the "Holy Grail" of marketing in an era where empowered consumers have more clout than marketers.
-
December 1, 2009
Zuberance Enabling Companies to Make Cash Registers Ring by Turning Highly-Satisfied Customers into Virtual Salesforces. Companies are boosting sales during the crucial holiday shopping season by unleashing a powerful Virtual Salesforce of their Brand Advocates via Zuberance, the leading Word of Mouth company driving sales now. Brand Advocates are highly-satisfied customers who recommend brands and products to their friends and colleagues via Facebook, Twitter, shopping and review sites plus in face-to-face conversations. Advocates' recommendations are up to 10 times more trusted and influential than advertising and other paid media, numerous studies have shown.
-
November 18, 2009
Paul Dunay, an award-winning marketer and author of Facebook Marketing for Dummies, will be the special guest at a free webinar on Wednesday, December 9, 2009 at 2 PM EST/11 AM PST. Entitled "Secrets of B2B Word of Mouth Marketing," the webinar is sponsored by Zuberance, the leading Word of Mouth company that delivers sales now. Zuberance is the 2009 winner of the Forrester Groundswell Award in the Energizing B2C category. Webinar attendees will learn: * Top 5 Myths of B2B Word of Mouth * How to drive qualified leads and sales now via Word of Mouth * 5 Best Practices of B2B Word of Mouth
-
November 11, 2009
Fuggetta's presentation, which will be held at 4:45 PM on Thursday, November 19, 2009, is entitled Energizing Norton Advocates, Driving Sales. The presentation will showcase the award-winning Norton Advocates program. Fuggetta will be joined on the podium by a senior representative from the Norton consumer brand of Symantec. Powered by Zuberance, Norton Advocates is the largest and most successful ongoing Brand Advocate program in the world. Since starting Norton Advocates in mid-2008, Norton has identified and/or mobilized over 25,000 Norton customers; doubled its user ratings on leading shopping sites; doubled its WOM Advocacy score, and increased sales. Importantly, Norton does not pay or provide financial incentives to Advocates to spread positive WOM. Forrester Research, Inc. recently named Norton Advocates enabled by Zuberance as the winner of the prestigious 2009 Forrester Groundswell Award in the Energizing B2C category.
-
November 3, 2009
Forrester Research's Josh Bernoff, the co-author of the highly-acclaimed business best-seller Groundswell: Winning in a World Transformed by Social Technologies, will present a prestigious 2009 Forrester Groundswell Award to Symantec and Zuberance on Wednesday, November 11, 2009 at the CMO Thought Leadership Summit in San Francisco. Zuberance, the leading Word of Mouth company that delivers sales now, was named a winner of a prestigious 2009 Forrester Groundswell Award for the Norton Advocates program in the highly-coveted Energizing, Business-to-Consumer category. Norton Advocates is the largest and most successful Brand Advocate program in the world today and one of the most successful examples of leveraging Word of Mouth and social media to drive measurable increases in sales.