January 22, 2013
For the year ending December 31, 2012, Zuberance set new company records for total bookings, revenues, and renewals.
October 18, 2012
Zuberance, the leading social media marketing company powering Brand Advocates on Facebook, Twitter, LinkedIn, and elsewhere, today announced a ground-breaking lead generation solution that leverages highly-satisfied customers (AKA “Brand Advocates”) to generate “free” referrals from their social and business networks.
October 4, 2012
Zuberance Sets New Sales Record, as Demand Surges for Social Brand Advocate Programs
October 1, 2012
Rob Fuggetta, founder & CEO of Zuberance and author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” published by John Wiley & Sons, Inc. will be a guest speaker at Club Industry 2012 Friday, October 10, 2012 at 10:45am at the Las Vegas Convention Center.
September 26, 2012
Zuberance launches first solution that leverages brand advocates as Facebook marketing force.
In the News
February 15, 2013
This is a guest post by Rob Fuggetta, founder and CEO of Zuberance and author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.
December 12, 2012
Everyone knows how important fresh, original content is to a brand—especially if this brand is looking to break out via social media. But content creation is a challenging job, and it tends to wear people out if they’re not used to it.
November 29, 2012
If you own or operate a restaurant, you’re probably hungry for more positive reviews on Yelp, Urbanspoon and other sites. A new study by Michael Luca, a Harvard Business School assistant professor, shows exactly how positive reviews on Yelp impact restaurant sales. According to the study, each star rating on Yelp translated to anywhere from a 5 to 9% increase in revenues for restaurants.
November 28, 2012
A word-of-mouth recommendation has been recognized by marketers as the most powerful communication tool. However, much of marketing today is geared around technology rather than face-to-face interaction. Although marketers may have even more pressure to get their brands out there by competing with social media, the old fashioned word-of-mouth tactic can still come in handy—no matter what the communication channel may be.
November 20, 2012
Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don’t just buy your products- they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon or TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors.
2012 OnMedia 100 Winner
2011 AO250 Award Winner
2011 TiE50 Award Winner
2010 Forrester Groundswell Award: B2C Category
Norton Advocates by Zuberance
2010 Spiffy Award Nominee