Press Releases
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January 22, 2013
Zuberance Completes Banner Year
For the year ending December 31, 2012, Zuberance set new company records for total bookings, revenues, and renewals.
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October 18, 2012
Zuberance Launches Ground-Breaking Lead Generation Solution
Zuberance, the leading social media marketing company powering Brand Advocates on Facebook, Twitter, LinkedIn, and elsewhere, today announced a ground-breaking lead generation solution that leverages highly-satisfied customers (AKA “Brand Advocates”) to generate “free” referrals from their social and business networks.
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October 4, 2012
Zuberance Completes Record-Breaking Quarter
Zuberance Sets New Sales Record, as Demand Surges for Social Brand Advocate Programs
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October 1, 2012
Rob Fuggetta, founder & CEO of Zuberance and author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” published by John Wiley & Sons, Inc. will be a guest speaker at Club Industry 2012 Friday, October 10, 2012 at 10:45am at the Las Vegas Convention Center.
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September 26, 2012
Zuberance Launches Ground-Breaking Brand Advocate Solution for Facebook
Zuberance launches first solution that leverages brand advocates as Facebook marketing force.
In the News
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February 15, 2013
Social Media Marketing: How To Turn Satisfied Customers Into 'Brand Advocates' – Forbes
This is a guest post by Rob Fuggetta, founder and CEO of Zuberance and author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.
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December 12, 2012
Free PR: The Value of Brand Advocacy – MediaBistro
Everyone knows how important fresh, original content is to a brand—especially if this brand is looking to break out via social media. But content creation is a challenging job, and it tends to wear people out if they’re not used to it.
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November 29, 2012
How to Turn Customers into Advocates – Restaurant Hospitality
If you own or operate a restaurant, you’re probably hungry for more positive reviews on Yelp, Urbanspoon and other sites. A new study by Michael Luca, a Harvard Business School assistant professor, shows exactly how positive reviews on Yelp impact restaurant sales. According to the study, each star rating on Yelp translated to anywhere from a 5 to 9% increase in revenues for restaurants.
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November 28, 2012
The Power of Rewarding Brand Advocates – 1to1 Media
A word-of-mouth recommendation has been recognized by marketers as the most powerful communication tool. However, much of marketing today is geared around technology rather than face-to-face interaction. Although marketers may have even more pressure to get their brands out there by competing with social media, the old fashioned word-of-mouth tactic can still come in handy—no matter what the communication channel may be.
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November 20, 2012
Top 5 Best Practices For Brand Advocate Marketing – Business2Community
Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don’t just buy your products- they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon or TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors.
Awards
2012 OnMedia 100 Winner
2011 AO250 Award Winner
2011 TiE50 Award Winner
2010 Forrester Groundswell Award: B2C Category
Norton Advocates by Zuberance
2010 Spiffy Award Nominee