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July 21, 2011
SF Gate- Zuberance Named an AlwaysOn Global 250 Company
Zuberance, the leading social media marketing company powering millions of authentic Social Recommendations for brands on Facebook, Twitter, LinkedIn, and elsewhere across the social web, today announced it has been selected by AlwaysOn as one of the Global 250 Top Private Companies.
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July 6, 2011
Socialtimes - 5 Do's and 5 Don'ts of Effective Word of Mouth Marketing
Cara Fuggetta, of social media marketing company Zuberance, offers advice on how top brand marketers, such as JetBlue and Microsoft, as well as agency Big Fuel, are achieving their successes.
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June 2, 2011
Zuberance was honored at TiEcon 2011 on May 13th & 14th, 2011, at the Santa Clara Convention Center in Santa Clara, CA.
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May 18, 2011
Ad Age - Five Reasons You Need to Focus on Earned Media
Zuberance founder & CEO Rob Fuggetta explains how the most trusted information comes not from you, but from your customers.
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May 17, 2011
Zuberance Founder/CEO Rob Fuggetta Interviewed on Live Digital with Shelly Palmer
Zuberance Founder/CEO, Rob Fuggetta, was recently interviewed on Live Digital, a weekly half-hour television show about living and working in a digital world, hosted by Shelly Palmer on NBC Universal.
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April 26, 2011
OpenForum.com - 10 Ways To Turn Word-Of-Mouth Advertising Into Sales
Guy Kawasaki speaks with Rob Fuggetta, Founder and CEO of Zuberance, Inc., about turning Word-of-Mouth into sales.
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April 20, 2011
Yahoo! News - Porter Gale, VP Marketing at Virgin America, Joins Zuberance Advisory Board
"I am excited about joining Zuberance's Advisory Board. By focusing on the sweet spot of the social graph - Brand Advocates - Zuberance is delivering measurable social media results and ROI to marketers," Gale said.
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April 7, 2011
USA Today - Facebook, Twitter help travel companies connect with customers
Zuberance featured in a USA Today article about the impact of social media on the travel market.
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March 24, 2011
Forbes.com - Erin Hintz, Former Head of Symantec Consumer Marketing, Joins Zuberance Advisory Board
Zuberance, the leading brand advocacy company, announced today that Erin Hintz, former Vice President of Worldwide Consumer Marketing for Symantec, has joined the Zuberance Advisory Board.
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March 22, 2011
ad:tech Company Watch - Start-Up Watch COD: Zuberance gives YOUR brand advocates a megaphone
Summary: "Zuberance featured in ad:age's "Start-Up Watch" blog.
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March 22, 2011
HotelNewsNow.com - How to create brand advocates for your hotel
There’s a clear difference between these two levels of customer engagement, according to Rob Fuggetta, founder and CEO of marketing company Zuberance. Guests enrolled in your loyalty program probably like your offerings, but they also might just be members as a matter of convenience or in an attempt to rack up points.
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March 11, 2011
OpenForum.com - How to Recognize Brand Advocacy
Yvonne DiVita included Zuberance's assessment regarding the lifetime value of your highly satisfied customers (AKA Brand Advocates) in her recent article about recognizing brand advocacy for America Express Open Forum.
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March 10, 2011
Socialmedia.biz - Zuberance Featured in Free ebook: 'New Trends in CRM'
Zuberance's Founder & CEO, Rob Fuggetta, was featured in the section: "Four Experts on How to Turn Social Media into Sales" of the New Trends in CRM book.
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March 7, 2011
Yahoo! News - Zuberance Launches Advocate Answers
New Social Commerce App Drives Qualified Leads & Sales by Connecting Brand Advocates with Prospects.
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February 25, 2011
Britopian.com - Technology Vendors Driving Innovation on the Social Web
Zuberance is featured in Michael Brito's recent post about new technology vendors that are driving innovation on the social web.
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February 24, 2011
SF Gate - Tami Bhaumik Joins Zuberance as Vice President of Customer Success
Zuberance, the leading provider of a social media marketing platform that drives sales by energizing Brand Advocates, today named Tami Bhaumik vice president of customer success.
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February 10, 2011
Hospitality marketers can turn their highly satisfied guests into a powerful marketing force and customer acquisition machine.
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February 10, 2011
BrianSolis.com - Which as more lifetime marketing value? The Super Bowl or WOM
Zuberance founder Rob Fuggetta pondered the lifetime marketing value of a Super Bowl ad versus a WOM campaign following a client's advertisement in the big game. His observations give us something to think about...
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February 7, 2011
SF Gate - Paul Dunay, an Award-Winning B2B Marketing Expert, Joins Zuberance Advisory Board
Zuberance, the leading Brand Advocacy company, announced today the appointment of Paul Dunay (@PaulDunay), an award-winning B2B marketing expert, to its Advisory Board.
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February 7, 2011
Forbes - Paul Dunay, an Award-Winning B2B Marketing Expert, Joins Zuberance Advisory Board
The award-winning Zuberance Advocate Platform makes it easy for marketers to systematically identify and energize Brand Advocates at scale, plus track advocacy results in real-time.
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November 8, 2010
Reuters - Zuberance turns customers into brand advocates
by Alastair Goldfisher. Eyeballs are nice, but they don't pay the bills when you're a retailer with an online presence. Zuberance has developed a word-of-mouth marketing platform that helps turn consumers into online advocates.
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October 28, 2010
Social Media Today - 4 experts on how to turn social media into sales
by JD Lasica. One of the enduring questions in the social media landscape is: Can we really use social tools to move the needle financially? That topic was met head on Tuesday evening at an event in San Francisco titled "How to Turn Word of Mouth and Social Media into Sales".
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October 26, 2010
New York Times - Zuberance Turns Word-Of-Mouth Into $8M of New Funding
Founder and chief executive Rob Fuggetta said his goal is to become the tool that every marketer uses to manage word-of-mouth campaigns for their clients. With Zuberance, a business can reach out to existing fans, encourage them to promote the business, and track those campaigns using Zuberance's analytics tools.
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October 26, 2010
Vator News - Zuberance raises $8M for advertising platform
by Faith Merino. The company takes a different approach to word-of-mouth advertising.
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October 26, 2010
VentureBeat - Zuberance turns word-of-mouth into $8M of new funding
by Anthony Ha. Zuberance, a company that helps businesses energize their fans and turn them into a volunteer salesforce, has raised $8 million in a second round of funding.
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October 26, 2010
Advertising Age - Social-Marketing Startup Zuberance Raises $8.2 Million Second Round
by Irina Slutsky. Tools to Help Marketers Cultivate Their Biggest Fans.
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October 26, 2010
SFGate - Zuberance Raises $8 Million in Series B Round
Zuberance, provider of an award-winning Word of Mouth marketing platform that energizes Brand Advocates, announced today it has received $8 million in Series B funding led by Canaan Partners.
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October 26, 2010
Silicon Valley Business Journal - Zuberance raises $8M in 2nd round
by Elizabeth Kim. Brand advocacy company Zuberance said it raised $8 million in a second round of funding.
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August 25, 2010
Zuberance Advocate Platform Harnesses Brand Advocates to Increase Sales
by Neil Glassman. Delivered as a hosted service, the Zuberance Advocate Platform enables companies to systematically identify and mobilize their Brand Advocates, plus track results of Advocate marketing programs in real-time.
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November 6, 2009
San Francisco Business Times - Zuberance recruits fans to promote products online
by Patrick Hoge.
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June 19, 2009
destinationCRM.com - The Network Effect of Word of Mouth
by Jeff Zabin. Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
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January 26, 2009
SmoothSpan's Bob Warefield Interview with Zuberance's CEO, Rob Fuggetta
I recently had a chance to meet with Rob Fuggetta of Zuberance, a fascinating startup that has managed to raise a $4M round even in the depths of this economy. I'd been hearing good things through the grapevine about Zuberance...