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Your Facebook Fans are Not Fanatics- Only 1% Engage With Brands
Brands have been intensely focusing on racking up the “likes” on their Facebook page through various marketing tactics such as offering incentives, investing in Facebook ads, and more. But even with hundreds of thousands of Facebook fans, the road to kick ass Facebook engagement is a rather bumpy one. Take a look at these stats [...]
0 Comments | Posted on 31 January 2012 | 4:27 pm
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This Week in Social: Facebook to File IPO, Foursquare Adds Menu Details
Facebook Said to Plan Its IPO Filing for as Early as Next Week – Businessweek Facebook Inc., the world’s largest social-networking service, is aiming to file for its initial public offering as early as next week, two people with knowledge of the matter said. The company is discussing a valuation of $75 billion to $100 [...]
0 Comments | Posted on 30 January 2012 | 4:19 pm
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Webinar Recording: Advanced Techniques for Energizing Your Brand Advocates
You’re already sold on the power of Brand Advocates. You’re identifying and energizing your Advocates now to recommend your brand and products. What’s next? How can you get the greatest possible bang from your advocacy buck? How can you fully harness the power of Advocates to build your brand and business? Watch the webinar below to learn [...]
0 Comments | Posted on 19 January 2012 | 5:40 pm
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How St. David’s HealthCare Energized Advocates to Share Their Stories
Word of Mouth recommendations are extremely influential when it comes to Healthcare. People turn to peers, patients, and others who have had similar experiences and procedures to seek information as a trustworthy source. In this video, Social Media Specialist, Reed Smith, discusses how St. David’s HealthCare is identifying patient Advocates and connecting with them to [...]
0 Comments | Posted on 18 January 2012 | 10:24 am
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Webroot Secures Sales by Leveraging Their Brand Advocates
Diane Beaudet, VP of Global Marketing Programs for Webroot, an online protection software company, discusses the power of Brand Advocates. Some highlights from Webroot’s Advocacy Program: Webroot has created a brand army of 11,000 Webroot Advocates (and growing.) Webroot Advocates have written about 6,000 reviews. Over 500 positive reviews have been published to third party [...]
0 Comments | Posted on 12 January 2012 | 12:55 pm