Zuberance

#PaidvEarned

A Marketing Imperative: Balancing Paid vs. Earned Media

We live in the age of the informed, connected and social consumer. Marketers who fail to drive and leverage earned media may be risking the opportunity to increase brand awareness and reputation. Some new media evangelists, however, will tell you that social media will replace traditional advertising entirely. But the truth is – success for today’s marketers is learning how to leverage both.

It's the $64,000 question: "Can social media and word of mouth marketing make me money?" We see examples of it happening all the time, but no one seems to be offering up any prescriptive solutions. Is there a formula for employing social media to drive measurable increases in qualified leads, traffic, and sales?

The good news is that there are answers. Join us for our Brand Advocacy Series in a city near you and explore how companies can energize their highly-satisfied customers (AKA "Brand Advocates") to drive positive Word of Mouth and sales. The Brand Advocacy Series features leading brands, marketers, and others who are driving the next phase of the social media revolution by turning WOM and social media into measurable business results.

 

Featured Panel:

- Moderated by: Brian Quinton, Editor, Chief Marketer, Promo Magazine

- Lauren McCadney, Senior Segment Marketing Manager, CDW

- Stephen Strong, Global Director of Interactive, Alberto Culver

- Mark Kurtz, Partner & Chief Growth Officer, Gage Marketing

- Rob Fuggetta, Founder/CEO, Zuberance

You can find the recap, video clips, and photos here

 

Featured Panel:

- Moderated by: Abbey Klaassen, Digital Editor, Advertising Age

- Rob Fuggetta, Founder/CEO, Zuberance

- Avi Savar, Founder, Big Fuel

- Umang Shah, Social Strategiest, Microsoft

- Morgan Johnston, Corporate Communication Manager, JetBlue

You can find the recap, video clips, and photos here

 

September 22, 2011 - Stay tuned for more info!