Zuberance

 

Key Takeaways:

• Advocates are consumers that don't necessarily have to be bloggers or have a substantial following on social channels, but within their own social circles they're very influential.
• Brands should seek to mobilize all of their promoters regardless of how many followers they have. Don't provide for influencers what you wont provide for all customers.
• Consider the "The 6am Test" when creating marketing campaigns– What's important to consumers when they wake up? Be relevant to your audience on their agenda
• Advocates are an invaluable segment. We (as a brand) don't have the influence that an Advocate has. We simply can't have the same impact.
• Content drives conversation and the right content can drive the conversation you want.
• Don't be afraid to fail, but fail fast. Make sure you truly understand the reasons for failure and learn from it. When you find a social media tactic that works, move it from to experimentation to optimization and push down on the accelerator.