Zuberance

 

Key Takeaways:

• We're living in an era of engagement and dialogue. Case in point: Gap changed their logo which caused an uproar from Gap customers whose dissatisfaction was amplified by social media. Don't even try and change your logo without engaging with your customers
• Advocates are people who highly recommend brands or products without being paid to do so. Identify Advocates by asking them "The Ultimate Question," "How likely are you to recommend our product or service to your friends/colleagues?"
• Thousands of Facebook fans or Twitter followers won't shift sales. Energize Advocates by making it easy for them to write reviews and testimonials, share offers, or provide feedback on a new product, and then leverage Advocate-generated content throughout your marketing campaigns.
• Measuring the ROI of social media depends on what you are trying to achieve through social media whether it's increasing purchase intent, content generation, traffic, or sales.