How to Turn Word of Mouth & Social Media into Sales
It's the $64,000 question: "Can social media and Word of Mouth marketing make me money?" We see examples of it happening all the time, but no one seems to be offering up any prescriptive solutions. Is there a formula for employing social media to drive measurable increases in qualified leads, traffic, and sales? See what marketers from top brands like JetBlue, Microsoft, CDW, and Alberto Culver had to say.
This panel discussion took place on May 11, 2011 at the River East Arts Center in downtown Chicago.
Featured Speakers:
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Moderated by: Brian Quinton, Editor, Chief Marketer, Promo Magazine @bquinton
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Lauren McCadney, Senior Segment Marketing Manager, CDW @LMcCadney
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Stephen Strong, Global Director of Interactive, Alberto Culver @stephenstrong
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Mark Kurtz, Partner & Chief Growth Officer, Gage Marketing @markkurtz
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Rob Fuggetta, Founder/CEO, Zuberance @robfuggetta
This panel discussion was co-hosted by Big Fuel and Zuberance and took place on May 17, 2011 at the Big Fuel headquarters in New York City.
Featured Speakers:
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Moderated by: Abbey Klaassen, Digital Editor, Advertising Age @amklaassen
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Rob Fuggetta, Founder/CEO, Zuberance @robfuggetta
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Avi Savar, Founder, Big Fuel @avisavar
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Umang Shah, Social Strategiest, Microsoft @umang_shah
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Morgan Johnston, Corporate Communication Manager, JetBlue @MHJohnston
