Brand Advocacy Series
The Brand Advocacy Series is an ongoing series of events hosted by Zuberance to explore how companies can energize their highly-satisfied customers (AKA "Brand Advocates") to drive positive Word of Mouth & sales. The Brand Advocacy Series features leading brands, marketers, and others who are driving the next phase of the social media revolution by turning WOM & social media into measurable business results.
Turning Word of Mouth & Social Media into Sales
Date: Wednesday May 11th, 2011
Time: 5:30 PM CST
Location: River East Art Center, 435 East Illinois Street, Chicago
Featured Speakers:
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Stephen Strong, Global Director of Interactive Media, Alberto Culver
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Lauren McCadney, Senior Segment Marketing Manager, CDW
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Mark Kurtz, Partner & Chief Growth Officer, Gage Marketing
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Rob Fuggetta, Founder/CEO, Zuberance
Event Moderator: Brian Quinton, Editor, Chief Marketer, Promo Magazine & eMarketer
It's the $64,000 question: "Can social media and Word of Mouth marketing make me money?" We see examples of it happening all the time, but no one seems to be offering any prescriptive solutions. Is there a formula for employing social media to drive measurable increases in qualified leads, traffic, and sales?
The good news is that there are answers. On Wednesday, May 11th Zuberance is hosting a cocktail party and interactive panel discussion that will bring together leading social media and Word of Mouth experts, plus marketers from leading brands. They will discuss real-world case studies, best practices and steps brands can take now to draw the line from social media marketing to ROI. The event is following WOMMA's School of WOM event in Chicago.
Panelists include:
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Alberto Culver |
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CDW |
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Gage Marketing |
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Zuberance |
Moderator:
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Chief Marketer & Promo Magazine |
Turning Word of Mouth & Social Media into Sales
Date: Tuesday May 17th, 2011
Time: 5:30 PM EST
Location: Big Fuel Headquarters - 40 West 23rd Street, 5th Floor, New York
Featured Speakers:
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Morgan Johnston, Corporate Communications Manager, JetBlue
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Umang Shah, Social Strategist, Microsoft
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Avi Savar, Founder, Big Fuel
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Rob Fuggetta, Founder/CEO, Zuberance
Event Moderator: Senior Editor, Digital for Advertising Age, Michael Learmonth
Event Producer: Founder of Spark Media Solutions, David Spark
It's the $64,000 question: "Can social media and Word of Mouth marketing make me money?" We see examples of it happening all the time, but no one seems to be offering any prescriptive solutions. Is there a formula for employing social media to drive measurable increases in qualified leads, traffic, and sales?
The good news is that there are answers. On Tuesday, May 17th Zuberance is co-hosting an event with Big Fuel where leading social media and Word of Mouth experts, plus marketers from leading brands will discuss real-world case studies, best practices and steps brands can take now to draw the line from social media marketing to ROI.
Event Producer:
David Spark, Founder, Spark Media Solutions
@dspark
Panelists include:
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JetBlue |
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Microsoft |
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Big Fuel |
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Zuberance |
Moderator:
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Advertising Age |
Turning Word of Mouth & Social Media into Sales
Date: Thursday September, 22
Time: 5:30 PM EST
Location: TBD
Join us for an interactive discussion on how companies are harnessing the power of WOM & social media to drive positive recommendations and generate sales now, and how you can as well.
Check our last Brand Advocacy Series event in San Francisco:
At Zuberance's panel event "How to Turn Word of Mouth & Social Media into Sales" we spoke with the attendees and panelists and asked them, "How do you energize word of mouth?"
