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Exclusive Report: Top 5 Myths of B2B Word of Mouth
What Influences B2B Purchases?
Word of Mouth (WOM) is the "world's most powerful sales tool," according to Neilsen. Today, thanks to social media like blogs, social networks, Twitter and more, WOM is more influential than ever. But is WOM effective in B2B environments? Discover what's fact and what's fiction in B2B word of mouth marketing.
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