About Zuberance

Zuberance is the leading Advocate marketing company. Zuberance manages and powers ongoing Advocate marketing programs for leading consumer and business brands. Zuberance combines its award-winning Advocate marketing platform with advocacy expertise and services to deliver measurable increases in recommendations, referrals, and revenues.

Rob Fuggetta
Founder and CEO

Rob is the driving force behind Zuberance's vision and strategy. He founded Zuberance in February 2007 because he saw a major opportunity for companies to harness the power of Word of Mouth and social media to drive sales. As CEO, Rob is ultimately responsible for all aspects of Zuberance's business including product, engineering, operations, customer success, and sales and marketing. Rob is a 20-year veteran of Silicon Valley who has played a leadership role in three start-ups including Genuity, which went public in June 2000. Rob was formerly a partner at Regis McKenna Inc., the legendary Silicon Valley marketing and communications firm, where he co-led the global Apple business. Rob is the author of "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force," published by John H. Wiley & Sons, Inc.

Prema Sridhar
Senior Director of Customer Success

Prema Sridhar is a seasoned marketer with over 16 years of account management experience on SaaS platforms and Fortune 500 advertising agencies. As Sr. Director of Customer Success, she is responsible for ensuring that Zuberance's customers and agency partners derive the maximum marketing value from the Zuberance Advocate Platform.

Prior to Zuberance, Prema has built and managed several successful media and marketing programs for big brands such as Hewlett Packard, Barclays Global, Adobe, Symantec to name a few working with agencies like Grey Advertising, Media Contacts and Zenith Optimedia.

Devin Chojnacki
Senior Director of Sales & Business Development

Devin, who joined Zuberance in early 2009, has more continuous experience selling Advocate marketing programs to brands and agencies than any sales executive in the category. He played a leadership role in bringing in many of Zuberance's top accounts plus building key agency relationships.

Devin has 16 years' experience creating, negotiating, and closing strategic partnerships with c-level executives at Fortune 500 companies and advertising agencies across the U.S.

Prior to joining Zuberance, Devin was VP of Sales from 2005 through 2009 at Iconoculture, a leading global consumer research and advisory company. He was one of the original sales executives to launch Sidewalk.com from Microsoft and has held senior sales roles at Catalina Marketing, a leading Internet and direct marketing company, and Mintel.

Nate Grover
Technology Guru

Nate Grover is a veteran software engineer with over 13 years' experience creating and building scalable platforms and web applications. Nate is a founding partner at Simple Dynamics, an Internet software consulting and development services company.

Simple Dynamics offers full, end-to-end services for web application design and development. At Zuberance, Nate is responsible for engineering, development, and maintenance of the Zuberance Advocate Marketing Platform.

He works closely with Zuberance product and Zuberance customer success to ensure that the Platform meets customers' Advocate marketing requirements. Nate is a graduate of the University of California at Berkeley.

Zuberance Board of Directors

In addition to Rob Fuggetta, the following people are members of Zuberance's Board of Directors:

Gordon Ritter
General Partner, Emergence Capital Partners

Gordon Ritter is a Founder and General Partner of Emergence. He has spent over 15 years building companies which pioneered new markets including embedded web-based interfaces, server appliances, "On Demand" services for the SMB market and web-native application development. He led Emergence Capital's first investment, in the On Demand leader Salesforce.com . Gordon was named to the Forbes' Midas List of the top venture capital investors in 2007. He currently sits on the boards of Genius, Ketera, Lithium, PivotLink, Veeva Systems and Zuberance.

Prior to founding Emergence, Gordon was co-Founder and CEO of Software As Service, a Web services platform company he created with Marc Benioff, the Chairman and CEO of Salesforce.com. Software As Service is the origin of Salesforce.com's Force.com platform. Prior to forming Software As Service, he was Vice President of the $3 billion IBM Global Small Business division, created as a result of IBM's acquisition of his company, Whistle Communications in 1999. Gordon's division was responsible for partnerships with dozens of technology-enabled service companies as part of IBM's On Demand computing strategy. He led IBM's launch partnership with Salesforce.com. Prior to IBM, Gordon was co-Founder and President of Whistle, a pioneering Internet appliance and services platform for small and medium-sized businesses.

Before Whistle, Gordon was co-Founder and President of Tribe Communications, a networking infrastructure company. Tribe pioneered WebManageTM, acclaimed as the first HTML-based network management software. Tribe was acquired by Zoom Telephonics (ZOOM) in 1996. Prior to Tribe, Gordon was a VP of Capital Markets at CSFB in New York, where he headed the Collateralized Mortgage Obligation (CMO) group.

Gordon is married and has four young children, including a set of twins, and lives in San Francisco. He is currently a Trustee of Marin Country Day School. He has a B.A. in Economics from Princeton University where he rowed on the heavyweight crew and has continued rowing in the Bay Area. He also enjoys running, cross-country skiing and mountaineering.

Gordon can be contacted at gritter@emcap.com. His executive assistant is Teena Arora, Teena can be contacted at tarora@emcap.com.

Deepak Kamra
General Partner, Canaan Partners

Deepak Kamra has been a venture capitalist for nearly 20 years - identifying innovative companies that disrupt the status quo to become leaders in their fields. After an 11-year career growing technology startups into successful global leaders, Deepak joined Canaan Partners in 1991 and is focused on investments in digital media and software. Deepak led Canaan's early investment in DoubleClick, the Internet's first and leading online advertising solution; Match.com, the most popular dating site worldwide; and ON24, the leader in webcasting and virtual events. He also invested in voice-over-IP infrastructure company Acme Packet, which became one of the top-ten performing IPOs of 2006, and SuccessFactors, one of the most successful IPOs in 2007.

Deepak has been quoted in publications such as Bloomberg, The Silicon Valley Business Journal, Fox Business News, and The Deal, and speaks frequently at industry events, including The Harvard VC and PE Conference, TiECon, the Global India Venture Capital Association Conference, and Venture Summit Silicon Valley.

Deepak led Canaan's investments in, and currently sits on the boards of, technology-driven global companies such as e4e, a global business services company; GroundWork Open Source, the leader in commercial open source systems and network management software; ON24, the global leader of webcasting and video communications solutions; Plixi, a real-time media sharing platform for the social web; Zmanda, world's leading provider of open source backup and recovery software; and Zoosk, the largest social dating network in the world. He also directed Canaan's investments in AllBusiness.com (Acquired by NBCi), Bharat Matrimony, Concord Communications (acquired by CA), Impulse! Buy Network (acquired by Inktomi/Yahoo!), iPrint.com (acquired by MadeToOrder.com), Latitude Communications (acquired by Cisco), PriorityCall Management (acquired by LHS), Recourse Technologies (acquired by Symantec), and SalesLogix (acquired by The Sage Group). Recognizing early the global nature of venture capital, Deepak initiated Canaan’s investments in the India market starting in 2001.

Before joining Canaan, Deepak was a key member of the startup team at Aspect Communications, helping lead the pioneer in call center technologies to a successful IPO in 1990. He has also held leadership roles at telecommunications companies like ROLM Corp. and TRW Datacomm International.

Deepak received a BA from Carleton University and an MBA from Harvard Business School. In his spare time, he is involved in several microfinance initiatives to spur economic growth in developing nations and currently serves as Chairman of the Investment Committee at Deutsche Bank’s Global Microfinance Consortium. He was included on the Forbes Midas List in 2008 and 2009, a prominent list ranking the best dealmakers in technology and the 2009 AlwaysOn Venture Capital 100 which highlights the one hundred individuals who have backed the most profitable winners in the last four years. He currently serves on the Board of the National Venture Capital Association.


Zuberance is backed by leading investors with proven track records of helping build highly successful market leaders. Our investors include Emergence Capital Partners, Canaan Partners, and Correlation Ventures.

Careers at Zuberance

Zuberance is hiring! If you have a passion for social media marketing, we'd like to hear from you. Check out who we're looking for right now.